Under Armour started the Project Rock partnership with Dwayne Johnson, also known as ‘The Rock’, in January 2016 and continues to launch successful collections each season, consisting of apparel, footwear and accessories. Under Armour's products are a perfect fit for Johnson, who is known for educating, motivating and empowering others to improve their health and physical fitness.
“Project Rock is not a brand, it’s a movement. It’s a core belief that I 100% don’t care what colour you are, how old you are, where you come from or what you do for a living. The only thing I care about is you and me building the belief that, regardless of whatever the odds, we can overcome and achieve—but it all starts with the work we’re willing to put in with our two hands."—Dwayne Johnson