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Founded in 1949, Japanese sports performance brand ASICS is renowned for high-quality running shoes, technical running clothing and knowledgeable staff who will advise on the correct shoe for your specific running style.
ASICS' philosophy is all in the name – an acronym of the Latin phrase Anima Sana In Corpore Sano, meaning ‘sound mind in a sound body’. Its scientific approach and intense collaboration with athletes has helped it create some of the most comfortable and performance-enhancing shoes and apparel on the market.
ASICS also supplies an exclusive selection of Onitsuka Tiger products, ASICS Tiger, kids’ trainers and a number of outdoors and court footwear offerings.
To save on your favourite ASICS products and clothing, visit the ASICS store at Fidenza Village.