Renowned for colourful and unconventional urban wear, Desigual started life in Ibiza in 1984 as a fun, original brand. The first slogan was 'Desigual is just not the same' and more than 25 years on this continues to be the philosophy that guides the label. Now based in Barcelona, the label for men and women segments its customers more by attitude than age.

The Desigual boutique accepts payment by Alipay.